Westminster IHOP will keep the 'p' even as it adds burgers

"Burgers are the most consumed entree item for men, women and children in America", he said. Forbes reports that IHOP has been losing popularity among younger generations and is, indeed, looking to expand beyond breakfast.

"Burgers are a quintessential, American menu item so it makes ideal sense that IHOP, one of the most iconic, all-American comfort food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day", said Nevielle Panthaky, IHOP's head of culinary.

In his scoop about IHOb's meaning, Weinberger wrote of his hesitation to try the burgers, revealing why IHOP might want to change its name to IHOb, at least temporarily.

Netizens tried to guess what the B stood for. Talk about yum! The menu boasts classic and newfangled flavors like JalapeƱo Kick, Cowboy BBQ and, our favorite, Big Brunch-a burger loaded with smoked bacon, crispy potatoes, American cheese and a fried egg.

Despite competing against worldwide politics and net neutrality, the hashtag IHOB remained trending on Twitter for much of Monday, June 11, thanks to a marketing campaign in which the global House of Pancakes promised to flip the "p" in its well-known IHOP acronym to a "b", at least temporarily.

IHOP All You Can Eat Pancakes 17
IHOP reveals the secret behind their new name IHOb

Twitter users also didn't think IHOP's switch to burgers cut the mustard either. Fast-food chain Whataburger chimed in with, "As much as we love our pancakes, we'd never change our name to Whatapancake".

IHOP finally revealed on Monday what the "b" in their name change to "IHOb" stands for, and the insults quickly followed. That's like going into a Pizza Hut and ordering a burger. In addition to possibly starting a feud with Wendy's, IHOb got flak from Netflix, Waffle House, Red Robin and more.

"Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?" People admitted on social media that they weren't quite positive about the name change, though.

During a call with analysts last month, executives from IHOP's parent company, Dine Brands, highlighted an emphasis on menu innovation as a strategy to boost traffic.

Alice Marie Johnson has officially been released after Trump pardon
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Facebook made some private posts public for as many as 14M
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US team in North Korea raises expectations of a Trump-Kim summit
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