Airbnb Plus Will Make Sure Your Rental Isn't a Dump

The rental service's new elite version - first gossiped about in June previous year - is meant to attract the more demanding guests, as well as the Airbnb naysayers.

Airbnb has compensated by adding services such as restaurant reservations and guided trips of local sights, part of a roster of offerings the company is betting will someday generate more revenue than it earns from renting homes. These include services such as Wi-Fi, cooking essentials, televisions with streaming capabilities, well-maintained appliances and living spaces, and so on.

"We don't want the history of San Francisco, which was a very hard history over the last seven years, to happen in every city", Chesky said.

Home-booking company Airbnb has sparred with regulators across the globe, but Chief Executive Brian Chesky on Thursday spoke of coming to terms with his responsibility for how the company can impact housing markets and neighborhoods. "Today, millions of people every night do just that".

Of Beyond by Airbnb, Chesky told press, "We're combining high-end hospitality and magical experiences with one of the largest travel communities in the world".

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The rental company argues the move will give greater choice of accommodation options to guests and provide more transparency over the types of accommodation available. Unlike many online publications, we don't have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic. "Today it announces an expansion of the program to offer 14 new and updated benefits including better exposure, custom urls and exclusive benefits on smart home products", an official statement said. Beyond by Airbnb will offer custom designed trips, including "the world's finest homes, custom experiences and world-class hospitality".

The new Airbnb Plus tier has homes that are verified for "quality and comfort", rolling out with around 2,000 homes to start that have been inspected against a thorough checklist. So, the newly introduced extras - vacation homes, B&B boutiques, and unique homes - are created to fill that gap. The site has helped hosts generate roughly $41 billion in income from more than 300 million check-ins.

The company also finally announced how it will brand the collection of private, luxury properties it acquired with the $300 million purchase of Luxury Retreats previous year. "All Airbnb Plus homes are visited in person to ensure comfort, consistency, and design". The Experiences feature is on track to be profitable by the end of 2019, said Airbnb spokesman Nick Papas. Airbnb Plus is now available in 13 cities-Los Angeles, Shanghai, Cape Town, London, Sydney, Melbourne, Rome, Milan, Toronto, Barcelona, Chicago, Austin, San Francisco-across 2,000 homes that have been inspected across various criteria such as cleanliness, comfort and design.

The company's new "Collections" feature aims to meet the needs of consumers traveling for a wider variety of occasions, including new property categories to roll out later this year for weddings, honeymoons, group getaways and dinner parties.


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