New Ford Ranger pickup anticipated at auto present

Removed from the US market almost seven years ago, Ford Motor Co. is bringing back its Ranger midsize pickup for the 2019 model year - a light truck no-doubt geared to compete with the likes of the Chevrolet Colorado and GMC Canyon.

North America welcomes back the Ford Ranger after it stopped producing the ute in its last generation eight years ago. While Ford once argued it was better off just selling more low-end F-150 trucks, the second-largest us automaker now sees opportunity in filling a void in its lineup. The automaker anticipates the truck will capture customers coming out of cars and SUVs, as the new Ranger is more aimed at weekend warriors who live in cities and spend free time off-roading and camping. More so, the FX4 Off-Road package arrives with bespoke off-road shocks and tires, steel skid plates and even a Terrain Management System akin to the one in the F-150 Raptor, with Normal, Grass, Gravel and Snow, Mud and Ruts, and Sand modes.

"Ranger has always held a special place in the hearts of truck fans", said Hau Thai-Tang, Ford executive vice president, Product Development and Purchasing.

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In the U.S. the Ranger comes with power from the Ford Mustang Ecoboost - the turbo 2.3-litre four-cylinder petrol matched to a 10-speed auto. SuperCab and SuperCrew will be the only cabin options - each seating five - and even the entry-spec 2019 Ranger XL is expected to be pretty well equipped.

He later added that the midsize truck will come with a steel frame, as "real trucks don't have fascias". The FX4 package will come with standard automatic emergency braking. Per the estimated EPA fuel economy rating, Ford says the final figures will be released this spring. Targeted at the outdoor enthusiast, this new midsize truck displays an athletic look, flawless for off-roading, camping, and cycling. Ranger four-wheel-drive versions feature 2-high, 4-high and 4-low. Orians also suspects that while the Ranger has sentimental value for some drivers, most will prefer something more capable and comfortable. The system will be standard on the XLT and Lariat trims. The Ford+Alexa personal assistant and 4G LTE modem with WiFi access for up to 10 devices is also optional. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions.


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