Chrome to start blocking ads on February 15

In April, reports started to swirl that Google was creating an ad-blocking version and implementing it in Chrome. Examples of ads that are considered intrusive by the organisation include pages that require you to wait for X seconds before displaying the content, auto-playing videos and sounds, large sticky ads and pop-ups, among others.

After announcing in June that Google planned to start blocking ads in Chrome at some point in early 2018, ads that violate the Better Ads Standards, Google has updated us today with an official date. Chrome 64 is now scheduled to arrive on January 23 and Chrome 65 is slated to launch on March 6, suggesting Google will be turning on its browser's ad-blocker remotely, and possibly gradually for select users. No, it won't block all ads on all the sites; instead, it will only be stopping the ones that are incredibly annoying and mess with the user experience.

The CFBA announced its Better Ads Experience Program on Monday.

Chrome's ad-blocker doesn't appear to be launching with a new version of the web browser, so it's likely a server-side feature that Google will be able to turn on for all users over the course of a few days. Yes, Google has finally added an ad-blocker in Chrome that will be cracking down on annoying ads that ruin our web experience.

Palestinian teen filmed slapping and kicking Israeli soldiers is arrested
The Israeli army said in a statement the Palestinian girl was arrested for participating in "violent riots" in her village. The video of her confrontation with the soldiers was widely shared by pro-Israel and pro-Palestinian activists on the web.

The best meteor shower of the year happens tonight
The Geminids meteor shower will be visible in the night sky between the late evening hours of Wednesday and pre-dawn Thursday. . This origin point is called the meteor shower's radiant, because most of the meteors appear to radiate outward from this point.

Arkansas coach Chad Morris reportedly bringing several assistants from SMU
He won consecutive state titles at Lake Travis and also was the head coach at Stephenville, Bay City, Elysian Fields and Eustace. Morris replaces Bret Bielema, who was sacked after posting a 29-34 record in five seasons.

As first reported by VentureBeat, Google revealed that native ad-blocking will go live on Chrome starting february 15 in a blog post for developers.

Google's strategy is simple: Use Chrome to cut off ad revenue from websites that serve low-quality ads, as determined by the aforementioned standards.

Further, website owners can check out this Ad Experience Report tool that also presents screenshots and videos of ads that do no comply to the standards. The browser's ad blocker will be taking an all-or-nothing approach: All ads blocked if one ad doesn't follow the standards or all ads allowed if all the ads follow the standards.

Sites that are in violation of these guidelines can be reported to Google's Ad Experience Report.


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