Snapchat Introduces Context Cards

Stories have been integrated into Context Cards which will make it easier to see more Snaps from the places that really interest you.

To find context cards, swipe up on any Snaps that says "more" at the bottom.

Snapchat is partnering with several services including OpenTable and Lyft to launch something new called Context Cards.

If you're friend posts a pic of some taco noshing, you can click the geotag and, if the restaurant has a Context Card, get information on the spot: its hours, reviews, phone number and location.

Snapchat will also make it easier to book ride-hailing services such as Uber and Lyft - when you click on directions, for example, you'll be presented with an option to book a vehicle.

By introducing more search features, Snapchat hopes to give its users more reason to stay on the app while also enabling more opportunities for ads - though that's not the case with Context Cards as of now.

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These include Snaps tagged with the white, venue-specific, geofilters or that have been submitted to the firm's public "our story" collections, which appear in snap map or search.

Reacting to the tweets of the anguished Snapchat users, the company posted an acknowledgement message on its Twitter page, adding that its team is working towards resolving the technical glitch.

Snap says it aims to always show you the most relevant information.

The first card will contain basic information like the name of a place, the category of the venue (say restaurant or store) and ratings. Context Cards won't be limited to single Snaps either, as Snapchat is integrating them into Stories as well.

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