Trump brand loses luster with affluent

Every single business venture Donald Trump has pursued, from Trump Steaks, to Trump Airlines, to Trump University, has shared a common characteristic - well, two if you count their bad quality. As Forbes reported, of the 17 real-estate properties in New York City that bear his name, only five are owned outright by Trump. When it comes to Republican Presidential candidate Donald Trump, damage to his brand was inevitable.

The new company is called Scion, according to a press release in which Donald Trump goes unmentioned. "The Trump brand remains incredibly strong and we are seeing tremendous success across business units", a spokesperson said in an email. The opening "has been the most successful in terms of opening bookings, interest from groups and large events" in his 10 years with Trump Hotels, Mickael Damelincourt, managing director of the new Washington hotel, said in a statement.

Although Trump Hotels has said the new name has nothing to do with the eponymous businessman's presidential campaign, empty rooms at the hotels have caused officials "to reduce rates during the peak season", according to New York Magazine.

But executives at the company say everything is fine with the Trump brand.

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At the new Trump International Hotel in D.C, rates fell below $500, while almost every other five-star hotel was sold out for the International Monetary Fund conference.

Megyn Kelly noted on Monday's Kelly File that Donald Trump had used his big speech at Gettysburg to threaten lawsuits against women accusing him of sexual assault, that another women came forward anyway with new accusations on Sunday, and that on Monday, Trump said sarcastically that the woman, Jessica Drake, is "a porn star", and "I'm sure she's never been grabbed before". And two of D.C.'s most prominent restauranteurs scrapped planned properties to be housed inside the hotel, citing Trump's radicalism.

"The majority of travel agents are women, and travel decisions are made overwhelmingly by women", Travel Weekly editor in chief Arnie Weissmann said last week during a report on the news program "CBS This Morning" about the effect the presidential campaign has had on Trump's hotel business.

Market research firm Skift found in a May survey that nearly 58% of respondents were less likely to patronize a Trump property. It is also likely a way to diversify the demographics that the Trump Organization is catering to, by appealing to millennials who, polls show, support Hillary Clinton over Trump by about three to one. The Washington hotel also is offering discounts from its pre-opening minimum prices, with rooms advertised for later this month as low as $404, compared with the starting rate of $625 initially set by Trump.

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